Kineo Australia

Recent Articles

• Kineo develops new plan recommendation tool for Vodafone Australia

  Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for t...

• Behavioural targeting for the real world

  Organisations are becoming more and more sophisticated with dynamic and personalised email programs. What then is holding back the same targeting technology on websites? [...

• Marketing in a downturn. Or cutting the price without ‘discounting’.

  When times are tight, the focus of purchase decision making - for the average Joe - seems to be increasingly about price. Count the number of  'Sale', 'Discount' and 'Specia...

• Online Retail in Australia – what’s held us back (and why it’s about to explode)

  Online retail was a $130 billion USD industry last year in the US. Moreover the industry has consistently grown in the order of 21-26% yearly since 2002. It is only in the la...

• Online to leverage TV

  We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compell...

• The Downturn Compass | prove it works or we’ll slash it…

  I was reading yet another interesting article (yes! it's Monday morning) from eMarketer on Marketing strategies in this downturn turmoil. Interestingly seems that we're final...

• What if Google failed?

  As widely reported, Google mail went down on the 24th of February resulting in worldwide unavailability of user’s accounts and inboxes. Affecting both business and consume...

• Strategic marketing consultancy Kineo announces senior appointments

  Kineo has appointed two new senior positions to help drive the premium strategic marketing consultancy's growth.  Kristi Barrow has joined Kineo as Head of Data & Analytic...