February 23, 2009

Shifting Media Dollars from TV to Digital

signIt’s finally happening.  One of the biggest real estate advertisers in the states 21 Century has decided to pull its entire TV budget on Digital.

In the eMarketer article Beverly Thorne, Senior Vice President, Marketing, Century 21 Real Estate LLC speaks of why this drammatic shift.

Definitely worth a read for those who are finding that they’re budgets are now at a stretch.

Nico

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Written by: Nico Abbruzzese

Filed Under: Online Marketing

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