Author Archive
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Behavioural targeting for the real world
Organisations are becoming more and more sophisticated with dynamic and personalised email programs. What then is holding back the same targeting technology on websites? [caption id="attachment_497" align="alignright" width="147" caption="Hit me"][/caption] Take the delivery technology ...
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Marketing in a downturn. Or cutting the price without ‘discounting’.
When times are tight, the focus of purchase decision making - for the average Joe - seems to be increasingly about price. Count the number of 'Sale', 'Discount' and 'Special offer' signs on your local retail 'high street' and you will know what I mean. Everybody wants a bargain and very few con...
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Online Retail in Australia – what’s held us back (and why it’s about to explode)
Online retail was a $130 billion USD industry last year in the US. Moreover the industry has consistently grown in the order of 21-26% yearly since 2002. It is only in the last 12 months that US eCommerce growth has been seen to flatten out. Why is Australia behind? Why then does Australia ...
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What if Google failed?
As widely reported, Google mail went down on the 24th of February resulting in worldwide unavailability of user’s accounts and inboxes. Affecting both business and consumer accounts. For most people, this probably falls into the 'mildly annoying' category. However being just a blip, it i...
