Author Archive
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Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are ev...
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On Accountability
As the year progresses on its tentative path, the media bombards with news of redundancies and bailout packages, and consumer confidence steadily declines, businesses continue their need to market their offerings. Clients’ marketing budgets, now, as precious as ever, need to be measurable in it...
