Author Archive
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The Downturn Compass | prove it works or we’ll slash it…
I was reading yet another interesting article (yes! it's Monday morning) from eMarketer on Marketing strategies in this downturn turmoil. Interestingly seems that we're finally getting to the critical point i.e. resolving the famous equation that wants 50% of your Marketing budget wasted without ...
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Shifting Media Dollars from TV to Digital
It's finally happening. One of the biggest real estate advertisers in the states 21 Century has decided to pull its entire TV budget on Digital. In the eMarketer article Beverly Thorne, Senior Vice President, Marketing, Century 21 Real Estate LLC speaks of why this drammatic shift. Definitel...
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Reputation Management: what are they thinking about you…?
I've stumbled upon this really well written article by Keith Goldberg - "How You Can Stay in Control of Your Brand's Reputation" which hits the nail on the head about the issue. Reputation management for a Brand is like having swipe card access to the server room...it's simply not an option. G...
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Post and Pray: Content is still King…
I was recently reading through an interesting article Web TV Series I was quite intrigued by the piece here below, because it shows again that the rules of engagement digitally are not the same as in other channels. "Nationwide, (a UK financial services company) recently created a personalize...
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The definition of insanity is doing the same thing… over and over and over
"The definition of insanity is doing the same thing over and over and expecting a different outcome" Albert Einstein said that, if you'll believe. He may have been referencing Benjamin Franklin. All we know is that Rita Mae Brown actually wrote it down. Regardless of who coined the observation...
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Do more with less… it’s time for Innovation…
I've recently stumbled upon this great great article by Kenneth Hein. What I found amazing about it is that finally this means that marketers are in search for a New Marketing Mix, that looks to innovation as a core aspect. CMOs Pressured To Show ROI By Kenneth Hein Some CMOs are feeling aw...
