November 2, 2008

Our Services

Kineo specialises in growing our clients business by focusing on the 7 major areas of digital marketing:

Developing a digital strategy

  • Kineo will work with you to set your vision via consultation with C-Level executives through to marketing staff on the ground.
  • We then define the success criteria and translate your digital strategy into actionable and practical projects
  • Kineo is adamant about accountability and producing results on time and on budget. By integrating each activity and response strategically, Kineo can demonstrate results that will have a lasting impact for your bottom line

Ecommerce and Merchandising

  • Strategies for maximizing conversion on your ecommerce site using various techniques such as landing page optimisation, AB and multivariate testing and personalisation.
  • Kineo has experience in building ecommerce stores from scratch, as well as improving client’s existing online retailing presence.

Search Marketing

  • Development of Organic (SEO) and Paid (SEM or PPC) strategies, ensuring you meet your business objectives: traffic, leads, sales, profit and ROI.
  • We have experience in managing small in-house campaigns through to multi-million dollar SEM campaigns using vendor bid management tools.

Email Marketing

  • Development of email marketing programs including vendor selection, segmentation, content generation and delivery.
    Email subscriber acquisition strategies including CPA initiatives, competitions and partnerships.
    Kineo has experience generating millions of dollars in revenue from integrated email marketing programs.

Display Advertising

  • Media buying, placement and optimisation strategies across the various publishers.
  • We have experience in working with all the major publishers across different types of pricing models: CPM (cost-per-thousand-impressions), CPC (cost-per-click), CPA (cost-per-acquisition) and revenue share.

Social Media

  • Development and implementation of social media strategies including networks, online PR, blogs, social bookmarking, multimedia.
  • Monitoring and analysis of online buzz, online reputation and influencer engagement.
  • Kineo can advise you on the social media landscape and work with you to develop your objectives and strategies.

Data and Analytics

  • Using in-house and external data and research sources to help you make better informed decisions about your business, marketing and media effectiveness.
  • By setting a solid reporting framework, we continually evaluate success against your objectives.