Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are ev...
The Downturn Compass | prove it works or we’ll slash it…
I was reading yet another interesting article (yes! it's Monday morning) from eMarketer on Marketing...
Online Retail in Australia – what’s held us back (and why it’s about to explode)
Online retail was a $130 billion USD industry last year in the US. Moreover the industry has cons...
Myers-Briggs: Kineo Are Scientists
Site: Typealyzer analyses your website (or anyone else's) based on its text, and returns a Myers-Bri...
On Accountability
As the year progresses on its tentative path, the media bombards with news of redundancies and bailo...
Strategic marketing consultancy Kineo announces senior appointments
Kineo has appointed two new senior positions to help drive the premium strategic marketing consulta...
What if Google failed?
As widely reported, Google mail went down on the 24th of February resulting in worldwide unavail...
Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues ...