Posts Tagged ROI Driven Strategies

  • The Downturn Compass | prove it works or we'll slash it... The Downturn Compass | prove it works or we’ll slash it…

    I was reading yet another interesting article (yes! it's Monday morning) from eMarketer on Marketing strategies in this downturn turmoil. Interestingly seems that we're finally getting to the critical point i.e. resolving the famous equation that wants 50% of your Marketing budget wasted without ...