Posts Tagged tv
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Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are ev...
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Shifting Media Dollars from TV to Digital
It's finally happening. One of the biggest real estate advertisers in the states 21 Century has decided to pull its entire TV budget on Digital. In the eMarketer article Beverly Thorne, Senior Vice President, Marketing, Century 21 Real Estate LLC speaks of why this drammatic shift. Definitel...
