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	<title>Kineo Australia &#187; Ecommerce</title>
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		<title>Kineo develops new plan recommendation tool for Vodafone Australia</title>
		<link>http://www.kineo.com.au/2009/kineo-develops-new-plan-recommendation-tool-for-vodafone-australia/</link>
		<comments>http://www.kineo.com.au/2009/kineo-develops-new-plan-recommendation-tool-for-vodafone-australia/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 00:06:02 +0000</pubDate>
		<dc:creator>Rob DePinto</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[vodafone]]></category>

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		<description><![CDATA[Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for them.
One of the biggest challenges for Australian consumers shopping for mobile phones is the wide variety of plans, terminology, variable call rates and increased use of data.
The tool, known as the Vodafone [...]]]></description>
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		<title>Behavioural targeting for the real world</title>
		<link>http://www.kineo.com.au/2009/behavioural-targeting-for-the-real-world/</link>
		<comments>http://www.kineo.com.au/2009/behavioural-targeting-for-the-real-world/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 04:16:07 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=446</guid>
		<description><![CDATA[Organisations are becoming more and more sophisticated with dynamic and personalised email programs.
What then is holding back the same targeting technology on websites?

Take the delivery technology out of the equation, and one might argue comfortably that there is not a big difference between serving someone an email and serving someone a webpage. I will explain [...]]]></description>
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		<title>Marketing in a downturn. Or cutting the price without &#8216;discounting&#8217;.</title>
		<link>http://www.kineo.com.au/2009/marketing-in-a-downturn-or-cutting-the-price-without-discounting/</link>
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		<pubDate>Wed, 25 Mar 2009 23:45:56 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=414</guid>
		<description><![CDATA[In times of a downturn, the internet is a marketer's new best friend]]></description>
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		<title>Online Retail in Australia – what’s held us back (and why it’s about to explode)</title>
		<link>http://www.kineo.com.au/2009/online-retail-in-australia-what-has-held-us-back-why-it-is-about-to-explode/</link>
		<comments>http://www.kineo.com.au/2009/online-retail-in-australia-what-has-held-us-back-why-it-is-about-to-explode/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 06:49:58 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=377</guid>
		<description><![CDATA[Online retail was a $130 billion USD industry last year in the US.
Moreover the industry has consistently grown in the order of 21-26% yearly since 2002. It is only in the last 12 months that US eCommerce growth has been seen to flatten out.
Why is Australia behind?
Why then does Australia seem to lag in terms [...]]]></description>
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