Archive for Featured
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Kineo develops new plan recommendation tool for Vodafone Australia
Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for them. One of the biggest challenges for Australian consumers shopping for mobile phones is the wide variety of plans, ter...
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Marketing in a downturn. Or cutting the price without ‘discounting’.
When times are tight, the focus of purchase decision making - for the average Joe - seems to be increasingly about price. Count the number of 'Sale', 'Discount' and 'Special offer' signs on your local retail 'high street' and you will know what I mean. Everybody wants a bargain and very few con...
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Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are ev...
