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	<title>Kineo Australia &#187; Featured</title>
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		<title>Kineo develops new plan recommendation tool for Vodafone Australia</title>
		<link>http://www.kineo.com.au/2009/kineo-develops-new-plan-recommendation-tool-for-vodafone-australia/</link>
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		<pubDate>Thu, 09 Apr 2009 00:06:02 +0000</pubDate>
		<dc:creator>Rob DePinto</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[vodafone]]></category>

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		<description><![CDATA[Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for them.
One of the biggest challenges for Australian consumers shopping for mobile phones is the wide variety of plans, terminology, variable call rates and increased use of data.
The tool, known as the Vodafone [...]]]></description>
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		<title>Marketing in a downturn. Or cutting the price without &#8216;discounting&#8217;.</title>
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		<pubDate>Wed, 25 Mar 2009 23:45:56 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>

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		<description><![CDATA[In times of a downturn, the internet is a marketer's new best friend]]></description>
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		<title>Online to leverage TV</title>
		<link>http://www.kineo.com.au/2009/online-to-leverage-tv/</link>
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		<pubDate>Tue, 03 Mar 2009 22:57:37 +0000</pubDate>
		<dc:creator>Jordan Guiao</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[tv]]></category>

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We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are even reports on some clients completely moving their [...]]]></description>
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