Archive for Innovation

  • The definition of insanity is doing the same thing... over and over and over The definition of insanity is doing the same thing… over and over and over

    "The definition of insanity is doing the same thing over and over and expecting a different outcome" Albert Einstein said that, if you'll believe. He may have been referencing Benjamin Franklin. All we know is that Rita Mae Brown actually wrote it down. Regardless of who coined the observation...

  • Do more with less... it's time for Innovation... Do more with less… it’s time for Innovation…

    I've recently stumbled upon this great great article by Kenneth Hein. What I found amazing about it is that finally this means that marketers are in search for a New Marketing Mix, that looks to innovation as a core aspect. CMOs Pressured To Show ROI By Kenneth Hein Some CMOs are feeling aw...

  • Twitter, Ushahidi or iStockPhoto - Who's changing the game? Twitter, Ushahidi or iStockPhoto – Who’s changing the game?

    iStockPhoto's monthly e-newsletter hit my inbox this week.  Amongst the usual company news, free stock photos, stories, tips and offers, there was a little piece about their WeMedia Game Changers 2009 awards nomination. http://gamechangers.wemedia.com WeMedia's Game Changers Awards recognises...

  • A story about innovation ... A story about innovation …

    Once upon a time, in Italy, there was a busy marketplace. Merchants and farmers would travel from far and wide to sell their produce. Townspeople and visitors alike knew that the best of the land was available at this market, and would wander from stall to stall sampling food and wares. When ...

  • Welcome to Kineo Welcome to Kineo

    Kineo is an Australian consulting group specialising in digital strategy and innovative programs for marketing and business. We work with executives and management to bring a company's vision to life, through well-defined strategy grounded in measurement, analytics and program accountability. ...