Archive for Online Marketing
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Online to leverage TV
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are ev...
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The Downturn Compass | prove it works or we’ll slash it…
I was reading yet another interesting article (yes! it's Monday morning) from eMarketer on Marketing strategies in this downturn turmoil. Interestingly seems that we're finally getting to the critical point i.e. resolving the famous equation that wants 50% of your Marketing budget wasted without ...
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What if Google failed?
As widely reported, Google mail went down on the 24th of February resulting in worldwide unavailability of user’s accounts and inboxes. Affecting both business and consumer accounts. For most people, this probably falls into the 'mildly annoying' category. However being just a blip, it i...
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Shifting Media Dollars from TV to Digital
It's finally happening. One of the biggest real estate advertisers in the states 21 Century has decided to pull its entire TV budget on Digital. In the eMarketer article Beverly Thorne, Senior Vice President, Marketing, Century 21 Real Estate LLC speaks of why this drammatic shift. Definitel...
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Post and Pray: Content is still King…
I was recently reading through an interesting article Web TV Series I was quite intrigued by the piece here below, because it shows again that the rules of engagement digitally are not the same as in other channels. "Nationwide, (a UK financial services company) recently created a personalize...
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On Accountability
As the year progresses on its tentative path, the media bombards with news of redundancies and bailout packages, and consumer confidence steadily declines, businesses continue their need to market their offerings. Clients’ marketing budgets, now, as precious as ever, need to be measurable in it...
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CompFight – Creative Commons friendly Flickr search
Compfight is a photo search tool that lets you quickly search through Flickr photos for "comps, inspiration or research". Compfight was developed by advertising art directors, looking for a quick, easy way to quickly search for images to use for comps. Compfight results can be used to make fak...
